Tweet. 1923 The Hollywood sign, which originally reads “Hollywoodland,” is put up. Flanking the west side of Highland Avenue, the structure fronted on Prospect Avenue, which, still a dusty, unpaved road, was regularly graded and graveled. All was quiet until 1907, when bad weather drove a small Chicago film company westward to complete a shoot. The Hollywood sign is only slightly younger than the district itself. It is also a proving ground for emerging artists and a living laboratory for experimentation and discovery. After seeing the great success of others using signs to advertise their real estate, Harry Chandler teamed with developers Woodruff and Shoults and came up with the sign ‘Hollywoodland’ to advertise their property. De tekst is beschikbaar onder de licentie. Join now. For more than 100 years, music and performance have had a central destination in Los Angeles. The Hollywood sign was actually created to advertise a brand-new segregated housing development named Hollywoodland. Image of green, 1923, america - 105492158 The film industry’s high profile made it vulnerable in the postwar climate of anti-liberal hysteria. Even in the most literal sense, the Hollywood sign was not the Hollywood sign in 1932. In dat jaar deed de kamer het voorstel om de letters op te knappen en de laatste vier (LAND) te laten vervallen. News Updates Ask your question. The Charlie Chaplin Studios are built just south of Sunset. CLICK HERE TO MAKE A TAX-DEDUCTIBLE DONATION TO THE SIGN, Download the new in-depth history of the Sign here: Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the “Hollywoodland” sign was erected in 1923. Its nine white letters have come to symbolize all that glitters, metaphorically representing ambition, glamour and dreams of success: H-O-L-L-Y-W-O-O-D. It still read “Hollywoodland,” as it had since it was built in 1923 as an advertisement for a housing development in … The advent of synchronized sound sent the picture industry reeling, as the big studios frantically re-tooled and acting careers were ruined and made overnight. The iconic Hollywood sign has a lot of history behind it and originally began its life reading Hollywoodland, which was an ad campaign for a housing development of the same name that was built by the publisher of the Los Angeles Times, Harry Chandler, for $21,000. THE SIGN NEEDS YOU! It was originally a large sign advertising a nearby housing development called "Hollywoodland". In 2003, the Sign celebrated its 80th anniversary at a gala celebration hosted by the late movie musical legend Esther Williams (at the time, she was another remarkably preserved octogenarian). When the Hollywood Sign was dedicated on this day, July 13, in 1923, there was little hint that it would become an iconic emblem. "HOLLYWOOD" is spelled out in 45-foot (13.7 m)-tall white capital letters and is 350 feet (106.7 m) long. In 2010, thirty-two years after the Sign was rebuilt, the Sign’s #1 fan, Hugh Hefner, presented the Hollywood Sign Trust with the closing gift to ‘Save the Peak,’ capping efforts to raise funds to purchase and protect the 138 endangered acres behind the Hollywood Sign. The Hollywood Sign (formerly the Hollywoodland Sign) is a landmark and American cultural icon located in Los Angeles, California.It is near on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains.The sign overlooks Hollywood, Los Angeles. Mount Lee, the home of the Sign, bears the name of a famous entrepreneur who made this ridge in Griffith Park into one of the most important historical sites in television history. The Hollywood sign was dedicated in 1923, originally reading “Hollywoodland,” and was built to last just 18 months, as its goal was to advertise a housing development. Hollywood recovered, obviously, and the sign is likely to be a part of the landscape for centuries to come. People from all over the world come to see the Hollywood sign in person. The Hollywood Hotel was opened in 1902 by Whitley, who was a president of the Los Pacific Boulevard and Development Company. Dash to the Sign The Sign Today. It’s fitting that the Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called “Hollywoodland.” After all, despite the high profile of the film biz, real estate has always been Hollywood’s primary economic driver. 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