India’s eBay exports have be growing at 85% year on year. EBay Company’s Marketing Managment Case Study Reasons why eBay have succeeded as an online auction market place Kotler and Keller assert that the success of eBay was as result of their capability to create new pricing strategies … Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies. Journal of Asia Business Studies, 7(3), pp.214-230. Main weakness of the company is charging high price to the customers compared to other competitors. Mobile technologies is a field they eBay is trying to explore. eBay segmentation, targeting and positioning. Imposition of high rate of corporation tax by government affects the business (Ho 2014). To increase the business at global level, the company has decided to acquire some small companies and increase in market share (investors.EBAYinc.com 2016). The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. Online auctions have become an increasingly popular and efficient ecommerce method of facilitating the participation of Internet users in trading activities through flexible pricing processes, convenient access and the availability of a large variety of products (Cui, Lai, & Liu, 2008). month. Our writers can provide you professional writing assistance on any subject at any level. International Journal of Electronic Commerce, 18(4), pp.5-16. The listing fees for the occasional seller are very different from those of power seller in that there is a difference in the number of free listings. eBay CEO Meg Whitman talks about eBay's evolution from a simple online auction site to a major e-business player. 2014). Copyright © 2020 MyAssignmenthelp.com. There is a brief background about the company and summary of the case study. The pricing policy is mainly demand driven and customer oriented. Competition in local market influences Company’s strategy. Our writers make sure that all orders are submitted, prior to the deadline. Nevertheless, it also gave these users the opportunity to have their moment of fame by racking up 1000s of views and shares. About 2. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The aim of undertaking the imple... Answer: Introduction: On the other hand, with growth in ecommerce business the firm may contribute notably to country’s GDP, which further enhances economic growth rate. Strategy for development of new market has not been so effective. Do you have a 2:1 degree or higher? Current market patterns demonstrate that far from the underlying concentration of individual to individual deals so as to be more aggressive with other online retailers. Economic factors: Economic slowdown in UK affects the business operation of EBAY. Social factors: Decrease in sales reduces net profit, which creates chances for job cut. Developed in 1995 by computer programmer, Pierre Omidyar, eBay has grown tremendously, creating what may have described as the perfect market. Product quality can be considered the central pillar of its marketing strategy. Sahney, S., 2015. Quick Case Study #1: Consulting firm activates all employees to share on social media, web traffic from social increases 70%. In response to feedback from sellers, EBay has made significant revisions to the fee schedule in response to increased competition in ecommerce. Business function of EBAY includes providing a convenient platform to the customers and seller for transaction. Overtime EBAY has improved the functioning of website. Hotel industry is a servic... Just share requirement and get customized Solution. To address a valid set of strategies there is a need to complete a SWOT matrix. The company eBay meets the environmental needs. Vrio analysis for Ebay Case Study case study identified the four main attributes which helps the organization to gain a competitive advantages. Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students Bargaining power of suppliers: There are large numbers of sellers offering products in EBAY platform. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Market diversification includes expansion of business in some other ways such as entering into new market and creating new products. The site was originally known as AuctionWeb. It can open business in a new country, where online retail business is not so popular. Case studies are thus a very important component of your content marketing toolkit. During 2008, the company changes its business strategy regarding incentives to seller, fee structure and quality standard to reduce risk of global financial crisis (www.mirror.co.uk, 2016). Lasserre, P., 2012. Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors. This fee structure is optimal for smaller volume sellers. Great quality has several advantages. Horizontal diversification is required for loyal customers. Operations strategy. eBay Inc. Report contains more detailed discussion of eBay business strategy. However, operate in his market requires huge potential. It takes hardly two hours for the dispatching from the point of sale, handling service logistics  and delivery based on the preferences of the consumers. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand … We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. It is thus imperative to have a sturdy communication plan in place that would be all encompassing. He was very patient and very accommodating individual. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research. Coca-Cola ad Marketing Strategy In The Beginning. In the older fee structure, there were no free listings for stores (Rao, 2013). The company is brilliant in terms of promotion. The author of this theory suggests that firm must be … There is such an enormous interest for web based business in this quickly creating world. If the start up cost is very high to set up business in new geographical area, the company may not get competitive advantage in pricing, which may be detrimental for business operation (Johnson et al. The analysis of Macroeconomic environment of the company includes several political, economic, social factors and their impact on the company. Demand for products to be available online is growing at a rapid pace. For example, eBay is second fastest exporter as per the Asian Exporter’s Index. 1 talks about the new internet coupon sensation: Groupon. Download the Hong Kong Airlines marketing case study. Free resources to assist you with your university studies! This company values customer satisfaction criteria. > Case Study: eBay”™s Business Model. Easily accessible website of the company can give the company competitive advantage. Balance any chemical equation in minutes just by entering the formula. Introduction: Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review. and Park, Y., 2012. Results yielded by the strategy: The example of a marketing case study then gives the details of the results generated by the strategy with proper details. These changes in the fee structure will benefit larger power sellers by discounting fees charged to maintain their online store. Case studies of success in digital marketing are useful for illustrating the power of digital marketing and the latest techniques. Strategic statement shows long-term objectives of company and functional objective shows short-term objectives of the company. To send you invoices, and other billing info, To provide you with information of offers and other benefits. can access that from your personalized library. Strategic management: theory: an integrated approach. Nike's marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. E-bay sells products on auction basis, which gives it competitive advantage. Development of online auction model has helped the business to operate at low cost in the market. Figure: Financial Data of eBay and it performance in USA. There are is a variety of artificial cells with varying definitions. Artificial cells This is not an example of the work produced by our Essay Writing Service. As eBay is listed on the stock market and has reached a high market capitalisation, acquisitions were mostly conducted by issuing shares without cash transactions. For example, eBay is expanding their role in platforms and mobile payments. http://dx.doi.org/10.1080/10196780802420752, Kimble, C., & Bourdon, I. Activity Based Accounting Assignment Help, Competition and Consumer Law Assignment help, Financial Statement Analysis Assignment Help, Dissertation Research Assistance Services, Mcdonalds Pestle Analysis Marketing Case Study, CDR Sample on Telecommunications Engineers, CDR Sample on Telecommunications Network Engineer, https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay, assignment help provider in New York City, GN51 : Business Information Systems And Health, We recognize and respect everyone as unique individual, We believe everyone has something to contribute, We encourage people to treat others the way they want to be treated themselves. There is always a risk of security for eBay as most of the products are put in the internet. Product development also includes packaging, labeling and use of latest technology (Fernie et al. Threat of substitute products: This threat is very low as EBAY offers a wide range of products to the customers. Get different kinds of essays typed in minutes with clicks. 2013) During 2004, EBAY took decision to expand business in China market. Global recession decreases the sales volume of products supplied by EBAY across world and thus operating profit may fall significantly. Hence, keeping average cost at low level increases feasibility and opportunity of the company to develop new market. Buyers and sellers register with the company and data is collected by eBay on individuals. Think of it like extra pinches of seasoning! They relied heavily on the sellers to gain their income. Marketing Mix of eBay analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the eBay marketing strategy. With the increasing demand and expansion of the market, three is possibility for new firm to enter into the market. Company’s internal strategic capabilities depend on managing these resources (Shaw 2012). Demonstrate the need for flexibility in strategic management and the practical limits of quantifying corporate strategy. Company can discount on sale of a product portfolio (Sahney 2015). The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. Bonduelle, a major French brand in the FMCG industry, was in the grips of optimizing its online brand strategy. One-Time Only Exclusive Training With Two Of The Most … As per the second quarter-2016, financial report of eBay the volume of merchandise is worth 20.9 billion dollar. Valid for This will help them to maximize their chances to market and make other investments that will enhance the marketplace and help the sellers grow their businesses (Kotler & Keller, 2012). Bonduelle marketing case study – Breaking down data silos to make critical business decisions. Given the spread in types of companies, you can expect to learn about a variety of growth strategies, tactics, and the path they took toward exponential growth. An eBay office in Toronto in 2014. There are restrictions on the investment of customer’s funds, reporting and bonding requirements there is regulatory agencies in each state. There is a fear for EBAY to lose both supplier and customer in European Zone. Here are 37 Big Data case studies where companies see big results. Competitive strategy is creation of better value chain in business. 20120). 2012). The information if compromised will make the people believe that they are not capable of maintaining the site and will stop using our service. Highly Human dignity refers to the respect that is accorded to a person by the virtue of being human. ... EBAY: “the Feed” is a new homepage that allows customers to follow entire categories of items no matter how obscure. Marketing has been around for centuries and has evolved through the ages from trade to tech. EBay’s positioning statement is “The world’s Online Marketplace”, which is significant for the company’s view of its identity. Future growth prospects of the company are discussed and presented through Ansoff’s matrix. The objectives would help in growing and improve the different aspects in the future. As evidenced by the number of site visits per day, eBay appears to be an efficient way for individuals and more recently businesses to sell merchandise (Kotler & Keller, 2012). Disclaimer: This work has been submitted by a university student. com Groupon: Finding Strength in Numbers Case Study 14. Management and Administrative Sciences Review, 2(2), pp.196-206. Threats of new entry: There are medium threats of new entry. * $5 to be used on order value more than $50. Amazon.com marketing strategy: A business case study ARTICLE ; eBay Case Study ARTICLE ; Boo.com case study - a classic example of failed ecommerce strategy ARTICLE ; Tesco.com case study ARTICLE ; 3 Pinterest marketing case studies … Electronic Markets, 18(4). Sellers may also switch over to another e-commerce business, if they do not accept the terms and condition set by EBAY. In this case, for example, eBay’s generic competitive strategy involves technologies that minimize fixed and variable costs in multinational e-commerce operations. It has been successful in many areas to meet company’s vision. Every individual on earth has a right to the highest attainable health care. There is also threat of illegal use of website by some deceitful people (Piotrowicz and Cuthbertson 2014). (2013). The gigantic marketplace hosts 25 million sellers all over the world. As an eBay Stores subscriber, you'll be able to showcase your listings in a fully customizable eBay Store and get up to 10,000 free fixed price listings each month. This type of fee structure in most commonly referred to as second degree price discrimination. The established positions are for Amazon, Apple, Alibaba who has a potential to dent the position of eBay. Different products have different level of demand in the market. Once the product was launched, it was marketed by Pemberton as a “Brain Tonic” and “temperance drink” (anti-alcohol), claiming that it cured headaches, anxiety, depression, indigestion, and addiction. However eBay found itself facing a phase of diminishing returns and had to write down Skype by $900 million. When entering … The respective sample has been mail to your register email id. About 4. Penetration in online retail market depends on creation of portfolio of product. There can be a severe breach of the information. Inventory management nf information management system are strong in this company. Part three seeks to answer the case questions. My Assignment Help. This fee structure is been made more optimal for buyers and sellers but will be a vulnerability as more consumers utilize platforms that do not charge a transaction fee such as Facebook and Craigslist. It was the first and most successful internet auction business. Hence, it developed a program to facilitate both business and customers. To export a reference to this article please select a referencing stye below: My Assignment Help. Packaging, distribution is part of the business. Such a plan would have to be devised so that requisite information can reach the concerned parties in a timely manner. After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there. New entry may reduce share of market of EBAY Company, as there will be increased competition in the market. The objectives in connection with the mission and vision provide eBay and employees a goal for focusing the activities. EBAY gives priority to improvement in technology. unique. eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. The project was completed before my deadline and to my satisfaction. If the company fails to meet local needs, business cannot be successful. 1.Increasing Blog Referral Traffic by 58% with Onsite Retargeting. eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Shaw, E.H., 2012. This study summarizes marketing plans from eBay, and to evaluate these plans by using inferential statistics, and conduct data analysis with description statistics. This makes it easier for customers to stay on top of the latest items they … It was founded in 1999 in Hangzhou, China. World's No. A Case Study on International Expansion: eBay eBay was founded in September 1995 by Pierre Omidyar to create an open marketplace for everyone in the world to trade with one another. We provide top class auditing assignment help. These factors are external factors, which affect the strategy of the company (Ho 2014). Paid content and promotion can be a strategy but the dominating factor in any marketing campaign must be original content. Submitted everything on time, was a clean work. To assess the efficiency of eBay, the appropriate metrics to use … Company follows GAAP measures for some element in financial statement and use non GAAP measures for some other elements. However, its marketing strategy is not limited to just products but Starbucks is equally great and unique in other aspects of its marketing and promotions. Author- Abhijeet Pratap | Posted-November 15, 2018 April 27, 2017 | Updated: November 15, 2018 | IKEA Marketing Strategy Introduction: Building a global brand is not an easy task. No plagiarism, guaranteed! Cui, X., Lai, V. S., & Liu, C. K. (2008). In the second quarter of 2015, the net revenue was 2110 dollars and 2230 dollars in the second quarter of 2016. The proprietary information would be at risk with security breach on our sites. They can either be integral biological cell inhibitors that have cell like structures and have similar properties to living cells. Products are classified into different segments. Our academic experts are ready and waiting to assist with any writing project you may have. Since its inception, eBay is one been of the pioneers in internet e-commerce and has been successful in creating an online community of buyers and sellers of practically anything imaginable. 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